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G SNAIL is pleased to announce an opening for the position of Marketing & Sales Manager - Hospitality .

Location: Vake, Tbilisi, Georgia

Working time: Full-time | 5 working days per week | 2 days off

This is a hands-on marketing and sales role with direct responsibility for generating qualified leads, opening doors to new partners, converting enquiries into confirmed bookings, and growing profitable revenue.

G SNAIL is looking for an experienced, commercially minded Marketing & Sales Manager with a strong understanding of the HoReCa sector to lead marketing initiatives, strengthen brand positioning, increase guest traffic, and drive revenue across our restaurant, bar, Delicatessen, corporate events, and catering operations.

We are looking for a hands-on marketing professional who understands the realities of restaurant operations, guest behavior, food and beverage marketing, and hospitality sales. The ideal candidate combines creative marketing with a strong commercial mindset and knows how to turn marketing activities into reservations, covers, sales, events, and repeat business.

This role requires ownership, initiative, strong execution skills, and the ability to work closely with management and operational teams in a fast-paced hospitality environment.

Key Responsibilities

1. HoReCa Marketing Strategy & Brand Development

• Develop and implement marketing strategies tailored to G SNAIL`s restaurant, bar, Delicatessen, catering, and event operations.
• Build brand awareness and strengthen G SNAIL`s positioning within Tbilisi`s restaurant and premium food and beverage market.
• Develop initiatives to increase guest traffic, restaurant occupancy, average check, repeat visits, and overall revenue.
• Plan seasonal campaigns, brunch and lunch promotions, special menus, new product launches, and food and beverage experiences.
• Identify market trends, competitor activities, customer preferences, and opportunities to differentiate G SNAIL from other hospitality venues.
• Ensure consistent brand identity and communication across all marketing channels and guest touchpoints.

2. Restaurant Marketing & Guest Acquisition

• Develop marketing campaigns that generate measurable growth in reservations, walk-ins, guest visits, and sales.
• Coordinate promotions for brunch, lunch, dinner, cocktails, wine, special menus, and other revenue-generating activities.
• Develop guest acquisition and retention initiatives, including loyalty programs, return-visit offers, CRM campaigns, and targeted promotions.
• Identify opportunities to attract different customer segments, including local residents, office professionals, tourists, expats, and premium clientele.
• Work closely with restaurant, bar, and kitchen management to align marketing activities with operational capacity, menu availability, and business priorities.
• Monitor campaign results and guest feedback to optimize offers, pricing communication, and promotional effectiveness.

3. Digital Marketing, Social Media & Hospitality Content

• Lead the marketing content calendar across relevant social media and digital channels.
• Develop engaging food, beverage, lifestyle, and hospitality content that communicates G SNAIL`s concept, atmosphere, products, and guest experience.
• Write and edit persuasive, brand-specific copy for social media, advertisements, corporate proposals, partner outreach, website content, and customer communications.
• Develop content concepts that communicate G SNAIL`s products, atmosphere, and distinctive guest experience, and provide clear briefs to designers, photographers, and video creators.
• Coordinate professional food photography, video production, reels, promotional visuals, menu design, and other marketing materials.
• Manage relationships with influencers, food bloggers, lifestyle media, photographers, designers, and marketing agencies.
• Coordinate influencer visits, media tastings, press coverage, and other PR activities, ensuring clear objectives and measurable value.
• Maintain accurate and appealing information across the website, digital menus, online listings, reservation channels, and delivery platforms.
• Monitor digital campaign performance, audience engagement, online reputation, and conversion into visits and sales.

4. HoReCa Partnerships & B2B Sales Development

• Develop commercial relationships with hotels, travel agencies, tour operators, corporate offices, embassies, concierge services, event agencies, and local business communities.
• Establish partnerships that generate restaurant reservations, group dining, corporate lunches, private events, catering orders, and repeat business.
• Identify and approach potential corporate clients and hospitality partners through proactive outreach, networking, presentations, and targeted proposals.
• Develop corporate dining offers, group menus, catering packages, hospitality partnerships, and special commercial arrangements.
• Build and maintain a structured B2B sales pipeline, tracking leads, proposals, negotiations, confirmations, and follow-ups.
• Establish referral arrangements and recurring partnerships that contribute directly to revenue growth.
• Monitor the commercial performance of partnerships and prioritize those delivering sustainable business results.
• Proactively identify and approach decision-makers at hotel groups, individual hotels, corporate offices, travel companies, and event agencies through direct outreach, calls, meetings, and venue visits.
• Own the sales process from first contact through proposal, negotiation, follow-up, booking confirmation, and deposit collection, in coordination with management.
• Work towards agreed targets for qualified meetings, proposals, confirmed events, recurring corporate accounts, and profitable sales.

5. Corporate Events, Catering & Brand Activations

• Develop and promote G SNAIL as a venue for corporate gatherings, private dining, business meetings, celebrations, tastings, and special events.
• Generate leads for in-house events, private room bookings, catering, and off-site hospitality services.
• Coordinate event concepts, menus, beverage packages, pricing proposals, branding, entertainment, and promotional communication in cooperation with operational teams.
• Develop partnerships with event planners, wedding planners, corporate event agencies, and relevant suppliers.
• Coordinate brand collaborations, product presentations, wine tastings, chef-led experiences, and food and beverage events.
• Manage the client journey from initial inquiry and quotation through event execution, feedback, and repeat-business development.
• Evaluate events based on attendance, revenue, costs, guest experience, and future commercial potential.
• Respond promptly and professionally to commercial enquiries through social media, WhatsApp, email, and phone; prepare proposals, follow up proactively, and convert enquiries into confirmed group, private dining, event, and catering bookings.
• Maintain accurate booking records and coordinate deposits and a complete operational handover, including guest numbers, menus, pricing, special requests, and agreed terms.
• Coordinate routine table reservation enquiries with the service team and follow up after events to generate repeat business.

6. Delicatessen & Food Retail Marketing

• Develop marketing strategies for G SNAIL`s Delicatessen, packaged products, gourmet offerings, and seasonal selections.
• Coordinate product launches, tastings, gift collections, seasonal campaigns, and corporate gifting initiatives.
• Develop B2B opportunities for gourmet products, including corporate gifts, hospitality partners, and relevant retail channels.
• Coordinate product photography, promotional materials, in-store communication, and digital campaigns.
• Work with operational and purchasing teams to align promotions with product availability, margins, and sales objectives.

7. Marketing Budget, Performance & Reporting

• Prepare annual and monthly marketing plans, campaign calendars, budgets, and implementation timelines.
• Establish and monitor KPIs relevant to hospitality, including guest traffic, reservations, event leads, conversion rates, average check, repeat visits, campaign ROI, and incremental sales.
• Analyze promotional performance, customer response, and commercial results to identify effective and ineffective activities.
• Monitor marketing expenditure and evaluate the return on paid advertising, influencer collaborations, events, and partnerships.
• Prepare regular performance reports and actionable recommendations for management.
• Take ownership of marketing projects from concept and planning through implementation, measurement, and optimization.
• Review campaign performance regularly, explain what worked and what did not, and recommend specific changes to targeting, messaging, creative, offers, and budget allocation.
• Critically assess partnership and supplier proposals, verify supporting data, evaluate costs and operational feasibility, and present a clear recommendation before requesting approval.
• Prepare concise performance reports with conclusions, proposed actions, and follow-up on the results of previous changes.

Candidate Requirements:

• Proven experience in marketing within the HoReCa sector, preferably in restaurants, premium dining, bars, hotels, catering, or food and beverage brands.
• Strong understanding of restaurant operations, guest acquisition, hospitality marketing, and food and beverage promotion.
• Demonstrated ability to develop marketing campaigns that contribute to measurable commercial results.
• Experience in social media marketing, content planning, digital campaigns, PR, and influencer collaborations.
• Proven success in proactively acquiring corporate clients, negotiating commercial terms, and closing profitable hospitality, group dining, event, or catering sales.Experience in B2B business development, corporate partnerships, hospitality sales, or event marketing.
• Understanding of restaurant revenue drivers, including occupancy, average check, customer frequency, and event profitability.
• Strong project management, communication, presentation, and negotiation skills.
• Ability to manage external agencies, creative teams, suppliers, and cross-functional projects.
• Commercially minded, proactive, creative, and comfortable working independently.
• Strong analytical skills and the ability to prepare reports, evaluate KPIs, and make data-driven decisions.
• Excellent English communication skills; Georgian and/or Russian is an advantage.
• Flexibility to support selected evening, weekend, public holiday, and event-related activities when required.

What We Offer:

• Fixed monthly salary plus performance-based bonus.
• Personal health insurance.
• Unlimited company mobile plan (eSIM).
• A dynamic working environment within a growing hospitality brand.
• Direct involvement in strategic marketing and commercial decision-making.
• The opportunity to build partnerships, launch new concepts, and develop revenue-generating projects.
• Professional growth and the opportunity to make a measurable contribution to G SNAIL`s development.

How to Apply

If you understand the HoReCa market, know how to attract guests and corporate clients, and can translate creative marketing into tangible business results, we would be happy to meet you.

Send your CV to maria@gsnail.ge

Please indicate "Marketing & Sales Manager - HospitalitySenior Marketing Executive - HoReCa" in the subject line of your email. Only candidates whose qualifications and experience closely match the requirements of this position will be contacted.