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Spark by Hilton Tbilisi is seeking a Director of Sales

Full-time · On-site · Tbilisi, Georgia

Company Description

Spark by Hilton Tbilisi brings a fresh, welcoming approach to hospitality, combining comfortable stays, thoughtful essentials, and friendly service with excellent value. Designed for business and leisure travelers alike, the hotel aims to make every stay simple and enjoyable. As part of the Hilton family, Spark by Hilton Tbilisi is committed to consistent quality, genuine care, and building lasting guest relationships.

Role Description

Spark by Hilton Tbilisi is seeking a motivated and commercially minded Director of Sales to lead the hotel’s sales strategy and drive revenue growth.

In this full-time, on-site role, you will develop and execute sales plans, grow key accounts, and secure new business across corporate, leisure, and group segments. You will build strong relationships with local businesses, travel agencies, tour operators, and industry partners to strengthen the hotel’s presence in the market.

Working closely with operations, marketing, and reservations teams, you will align sales activity with occupancy and rate objectives and ensure a smooth experience from initial inquiry through the guest’s stay. Your responsibilities will also include coaching the sales team, tracking performance against targets, preparing forecasts and reports, and representing the hotel at client meetings and industry events.

Qualifications

• Proven sales and business development experience, with a track record of achieving revenue targets and growing market share.
• Experience in sales operations, including pipeline management, forecasting, and CRM systems.
• Knowledge of Opera Cloud property management system, including reservations, account management, and reporting.
• Strong client relationship management and customer service skills.
• Team management experience, including recruitment, training, and performance coaching.
• Experience in hospitality or a related service industry is highly desirable.
• Excellent communication, negotiation, and presentation skills.
• Strong analytical and strategic thinking skills, with confidence using data and KPIs to guide decisions.
• A proactive, results-driven approach, with strong organizational and time management skills.
• Fluency in English; Georgian and additional regional languages are an advantage.
• A bachelor’s degree in business, Hospitality Management, Marketing, or a related field is preferred.

Please send your CV to Mariam.vakhania@hilton.com with “Director of Sales” in the subject line.